Análise da tendência de adoção dos veículos elétrico em Portugal : o papel dos atributos instrumentais e simbólicos
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Data
2021
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O objetivo do presente estudo é compreender de que forma a percepção dos
portugueses sobre os atributos dos veículos elétricos, pode afetar a intenção de adoção de
um VE nas suas próximas aquisições. Com a necessidade dos fabricantes de automóveis
em cumprir as novas metas de redução de emissão do CO2, as empresas estão a investir
nas suas fábricas para se adaptar a um aumento de VEs a médio prazo, e com isso há a
expectativa dos fabricantes de automóveis de que os altos investimentos feitos terão
retorno o quanto antes. Tal fato, faz com que os estudos sobre o comportamento do
consumidor nesse setor se tornem cada vez mais importantes. Os dados são obtidos a
partir de um inquérito nacional on-line a potenciais adotantes de VE em Portugal. Os
resultados indicam que os atributos instrumentais e simbólicos são importantes, porém
inconclusivos para garantir a sua relevância na decisão de adotar um VE. Também é
possível concluir que, para os elementos que compõe a amostra, as pessoas que acreditam
que uma autoidentidade pró-ambiental se ajusta à sua autoimagem têm mais
probabilidade de ter percepções positivas dos atributos de VE. A partir do trabalho de
Skippon et al. (2013), usando uma escala de Likert de cinco pontos, tornou-se possível
efetuar o trabalho de pesquisa descritiva por inquérito a partir de um questionário, para
verificar a relação entre os atributos instrumentais e simbólicos dos veículos elétricos,
além da identidade pró-ambiental dos entrevistados e a intenção de adoção dos mesmos
por parte do consumidor em Portugal.
The aim of this study is to understand how the perception of the Portuguese about the attributes of electric vehicles, can affect the intention of adopting an EV in their next acquisitions. With the need for car manufacturers to meet the new CO2 emission reduction targets, companies are investing in their factories to adapt to an increase in EVs in the medium term, and with that there is the expectation of car manufacturers to that the high investments made will pay off as soon as possible. This fact makes studies on consumer behavior in this sector increasingly important. The data are obtained from a national online survey of potential EV adopters in Portugal. The results indicate that instrumental and symbolic attributes are important, but inconclusive to guarantee their relevance in the decision to adopt an EV. It is also possible to conclude that, for the elements that make up the sample, people who believe that a pro-environmental self identity fits their self-image are more likely to have positive perceptions of EV attributes. Based on the work of Skippon et al. (2013), using a five-point Likert scale, it became possible to carry out the work of descriptive research by inquiry from a questionnaire, to verify the relationship between the instrumental and symbolic attributes of electric vehicles, in addition to the identity of the interviewees and the intention of the consumers in Portugal to adopt them.
The aim of this study is to understand how the perception of the Portuguese about the attributes of electric vehicles, can affect the intention of adopting an EV in their next acquisitions. With the need for car manufacturers to meet the new CO2 emission reduction targets, companies are investing in their factories to adapt to an increase in EVs in the medium term, and with that there is the expectation of car manufacturers to that the high investments made will pay off as soon as possible. This fact makes studies on consumer behavior in this sector increasingly important. The data are obtained from a national online survey of potential EV adopters in Portugal. The results indicate that instrumental and symbolic attributes are important, but inconclusive to guarantee their relevance in the decision to adopt an EV. It is also possible to conclude that, for the elements that make up the sample, people who believe that a pro-environmental self identity fits their self-image are more likely to have positive perceptions of EV attributes. Based on the work of Skippon et al. (2013), using a five-point Likert scale, it became possible to carry out the work of descriptive research by inquiry from a questionnaire, to verify the relationship between the instrumental and symbolic attributes of electric vehicles, in addition to the identity of the interviewees and the intention of the consumers in Portugal to adopt them.
Descrição
Orientação: Maria Teresa Ribeiro Candeias
Palavras-chave
MESTRADO EM GESTÃO, GESTÃO, AUTOMÓVEIS ELÉTRICOS, PERCEÇÃO, MANAGEMENT, ELECTRIC CARS, PERCEPTION