O perfil do enoturista na região do Vale de Tâmega e Sousa
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Data
2017
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A presente dissertação visa averiguar qual o perfil do enoturista na Região do Vale do Tâmega e Sousa sendo que paralelamente será analisado se a região está a responder às expetativas dos mesmos.
Para responder a principal pergunta que é: Qual o perfil do enoturista no Vale de Tâmega e Sousa? Será efetuado um questionário que será facultado aos enoturistas da região.
O trabalho está estruturado nas seguintes partes: na primeira é apresentado uma breve revisão da literatura sobre o marketing, segue-se a revisão da literatura sobre o enoturismo; os tipos de turistas e seus consumos e por último uma breve descrição da região vitivinícola do Vale do Tâmega e Sousa.
A segunda parte está relacionada com os prossupostos teóricos e metodológicos onde apresentar-se-á a temática e a metodologia, os objetivos as questões e as suas hipóteses, será também analisado o guião do questionário.
Por último será a análise e a discussão dos resultados obtidos, onde iremos abordar temas como a fiabilidade das escalas, a análise descritiva e a análise das hipóteses.
The present thesis aims to ascertain what the profile of the winemaker in the Tâmega and Sousa Valley Region is, being that at the same time the region will be analysed to see if it matches its expectations. To answer the main question: What is the profile of the enotourist in the Valley of Tâmega and Sousa? , a questionnaire will be elaborated and put available to the wine tourism operators in the region. The work is structured in the following parts: the first presents a brief review of the literature on marketing, followed by a review of the literature on wine tourism; the types of tourists and their consumption and finally a brief description of the wine region of the Tâmega and Sousa Valley. The second part is related to the theoretical and methodological suppositions where the subject will be presented and the methodology, the objectives of the questions and their hypotheses will also be analyzed as well as the script of the questionnaire. Finally, we will analyze and discuss the results obtained, where we will address topics such as the reliability of the scales, the descriptive analysis and the analysis of the hypotheses.
The present thesis aims to ascertain what the profile of the winemaker in the Tâmega and Sousa Valley Region is, being that at the same time the region will be analysed to see if it matches its expectations. To answer the main question: What is the profile of the enotourist in the Valley of Tâmega and Sousa? , a questionnaire will be elaborated and put available to the wine tourism operators in the region. The work is structured in the following parts: the first presents a brief review of the literature on marketing, followed by a review of the literature on wine tourism; the types of tourists and their consumption and finally a brief description of the wine region of the Tâmega and Sousa Valley. The second part is related to the theoretical and methodological suppositions where the subject will be presented and the methodology, the objectives of the questions and their hypotheses will also be analyzed as well as the script of the questionnaire. Finally, we will analyze and discuss the results obtained, where we will address topics such as the reliability of the scales, the descriptive analysis and the analysis of the hypotheses.
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Orientação: Maria Teresa Candeias
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MESTRADO EM GESTÃO, GESTÃO, ENOTURISMO, VINHOS, MANAGEMENT, OENOTURISM, WINES, TURISMO, TOURISM, VITIVINICULTURA, VITIVINICULTURE