Modelo de competências de liderança : estudo de caso no setor do retalho de produtos óticos
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2024
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Perante os desafios políticos, económicos e sociais que temos vivenciado torna-se crucial apostar na sobrevivência das organizações, criando vantagem competitiva, através da prestação de serviços de excelência. Para orientação deste estudo, foi formulada a seguinte questão de partida: Quais as competências de liderança que permitem a obtenção de desempenhos superiores no retalho de produtos óticos? O presente estudo, de metodologia mista, deu origem a um modelo de liderança para a obtenção de desempenhos superiores no retalho de produtos óticos. Para o efeito foram realizadas 6 entrevistas à liderança estratégica de uma organização líder de mercado no sector, que permitiram perceber quais as competências ideais a incluir no modelo e qual o nível de proficiência ideal a utilizar em cada uma delas. Para a determinação dos outputs do modelo foram aplicados 100 inquéritos por questionário à generalidade dos colaboradores da organização. Paralelamente, procurou-se perceber que não existe um melhor estilo de liderança a utilizar no dia a dia das organizações do setor, concluindo que a liderança deve ser situacional e adaptativa. Como resultados finais para este estudo, obteve-se um modelo com 20 competências de liderança, agilidade organizacional, análise, planeamento e organização, ambiente competitivo, aptidão técnica e profissional, capacidade de inspirar os outros, capacidade de resolver problemas, clarificar funções e objetivos, compromisso para com a organização, desafiar o processo, empowerment, integridade, maturidade e capacidade de raciocínio, orientação para as relações humanas, orientação para o cliente, orientação para os resultados, resiliência, trabalho em equipa, colaboração e coesão, transparência, visão inspiradora e visão organizacional. Palavras-Chave: Modelo de competências de liderança; Liderança; Competências; Retalho de produtos óticos.
Given the political, economic and social challenges that we have experienced, it is crucial to bet on the survival of organizations, creating competitive advantage through the provision of excellent services. To guide this study, the following starting question was formulated: What are the leadership competencies that allow the achievement of superior performances in the retail of optical products? The present study, with a quantitative methodology, gave rise to a leadership model for obtaining superior performances in the retail of optical products. For this purpose, 6 interviews were conducted with the strategic leadership of a market leader organization in the sector, which allowed us to understand the ideal skills to include in the model and the ideal level of proficiency to be used in each of them. To determine the outputs of the model, 100 surveys were applied by questionnaire to most employees of the organization. At the same time, we tried to realize that there is no better leadership style to use in the daily life of organizations in the sector, concluding that leadership should be situational and adaptive. As final results for this study, we obtained a model with 20 leadership competencies, organizational agility, analysis, planning and organization, competitive environment, technical and professional aptitude, ability to inspire others, ability to solve problems, clarify functions and objectives, commitment to the organization, challenge the process, empowerment, integrity, maturity and reasoning ability, orientation to human relations, Customer orientation, results orientation, resilience, teamwork, collaboration and cohesion, transparency, inspiring vision and organizational vision. Key Words: Leadership skills model; Leadership; Skills; Retail of optical products.
Given the political, economic and social challenges that we have experienced, it is crucial to bet on the survival of organizations, creating competitive advantage through the provision of excellent services. To guide this study, the following starting question was formulated: What are the leadership competencies that allow the achievement of superior performances in the retail of optical products? The present study, with a quantitative methodology, gave rise to a leadership model for obtaining superior performances in the retail of optical products. For this purpose, 6 interviews were conducted with the strategic leadership of a market leader organization in the sector, which allowed us to understand the ideal skills to include in the model and the ideal level of proficiency to be used in each of them. To determine the outputs of the model, 100 surveys were applied by questionnaire to most employees of the organization. At the same time, we tried to realize that there is no better leadership style to use in the daily life of organizations in the sector, concluding that leadership should be situational and adaptive. As final results for this study, we obtained a model with 20 leadership competencies, organizational agility, analysis, planning and organization, competitive environment, technical and professional aptitude, ability to inspire others, ability to solve problems, clarify functions and objectives, commitment to the organization, challenge the process, empowerment, integrity, maturity and reasoning ability, orientation to human relations, Customer orientation, results orientation, resilience, teamwork, collaboration and cohesion, transparency, inspiring vision and organizational vision. Key Words: Leadership skills model; Leadership; Skills; Retail of optical products.
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BUSINESS MANAGEMENT, LEADERSHIP, ORGANIZATIONAL COMMITMENT, RETAIL SECTOR, MESTRADO EM GESTÃO DE EMPRESAS, GESTÃO DE EMPRESAS, LIDERANÇA, COMPROMISSO ORGANIZACIONAL, SETOR RETALHISTA, Mestrado em Gestão de Empresas