Tourism destination appraisal : an importance performance analysis to Porto, Portugal
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2021
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À medida que as viagens e o turismo se tornaram uma indústria internacional de vários bilhões de
dólares, os fatores que afetam o sucesso dessa indústria passaram a interessar aos profissionais do
setor. A necessidade de informações sobre os fatores que desempenham um papel importante no
sucesso dos destinos turísticos tem levado a um número crescente de estudos sobre as múltiplas facetas
dos casos de sucesso de marketing de destinos.
Neste estudo, o investigador tem como objetivo obter a opinião dos turistas sobre o Porto,
utilizando a Análise de Importância-Desempenho (IPA) como ferramenta para os turistas avaliarem os
atributos do destino no Porto. Os resultados do estudo revelam que o Porto teve um bom desempenho
em 7 dos 19 atributos que são “Boa qualidade e variedade de alimentos”, “Gente local simpática e
prestativa”, “A cidade tem uma natureza e uma paisagem lindas”, “Variedade de locais culturais /
patrimoniais”, “Limpeza da cidade”, “Segurança e proteção” e “Custo-benefício”, que foi alocado no
quadrante “Mantenha o bom trabalho”, enquanto “Transporte local confiável” estava no quadrante
“Concentre-se aqui”
A DMO (Destination Management Organization) do Porto pode utilizar os resultados do IPA para
promover eficazmente políticas, estratégias e planos de ação para que a gestão do destino turístico do
Porto seja mais eficiente, consistente com o desenvolvimento sustentável e atenda às necessidades dos
turistas, levando a uma maior competitividade no mercado de turismo global.
As travel and tourism have grown into an international multibillion-dollar industry, factors affecting the success of this industry have become of interest to practitioners. The need for information on factors playing a major role in the success of tourism destinations has led to an increased number of investigations of the many facets of successful destination marketing. In this study, the researcher intends to obtain tourists’ opinions toward Porto by using Importance Performance Analysis (IPA) as a tool for tourists to assess the destination attributes in Porto. The study findings reveal that Porto performed well in 7 out of 19 attributes which are “Good quality and variety of food”, “Friendly and helpful local people”, “City has a beautiful nature and landscape”, “Variety of cultural/heritage sites”, “Cleanliness of the city”, “Safety and security” and “Value for money” which allocated in “Keep up the good work” quadrant, while “Reliable local transport” was in “Concentrate here” quadrant. Porto’s destination manager can use information from the IPA to effectively indicate the policies, strategies, and action plans. So, Porto’s destination management can be more efficient, consistent with sustainable development, and meet the needs of tourists, leading to increased competitiveness in the tourism market.
As travel and tourism have grown into an international multibillion-dollar industry, factors affecting the success of this industry have become of interest to practitioners. The need for information on factors playing a major role in the success of tourism destinations has led to an increased number of investigations of the many facets of successful destination marketing. In this study, the researcher intends to obtain tourists’ opinions toward Porto by using Importance Performance Analysis (IPA) as a tool for tourists to assess the destination attributes in Porto. The study findings reveal that Porto performed well in 7 out of 19 attributes which are “Good quality and variety of food”, “Friendly and helpful local people”, “City has a beautiful nature and landscape”, “Variety of cultural/heritage sites”, “Cleanliness of the city”, “Safety and security” and “Value for money” which allocated in “Keep up the good work” quadrant, while “Reliable local transport” was in “Concentrate here” quadrant. Porto’s destination manager can use information from the IPA to effectively indicate the policies, strategies, and action plans. So, Porto’s destination management can be more efficient, consistent with sustainable development, and meet the needs of tourists, leading to increased competitiveness in the tourism market.
Descrição
Orientação: Alexandra Matos Pereira
Palavras-chave
MESTRADO EM GESTÃO DE TURISMO, GESTÃO TURÍSTICA, TURISMO, DESTINOS TURÍSTICOS, EXPERIÊNCIA TURÍSTICA, TURISMO CULTURAL, PORTO, TOURISM MANAGEMENT, TOURISM, TOURIST DESTINATIONS, TOURIST EXPERIENCE, CULTURAL TOURISM, OPORTO