Planos preventivos de saúde animal
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Data
2019
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Os Planos de Saúde para animais de companhia representam um desvio do modelo de negócio praticado até à menos de uma década pelos Centros de Atendimento Médico-Veterinários. A sua eficácia e sucesso tanto do ponto de vista económico como da saúde encontra-se evidenciada no mercado estrangeiro. A nível nacional observa-se que apesar de ser em menor escala, a sua disponibilização tem vindo a ganhar expressão nos últimos anos.
Este estudo pretende avaliar se de um modo geral existe interesse por parte dos portugueses para com os Planos Preventivos de Saúde Animal e quais os fatores que os motivam à adesão. Assim sendo, recorreu-se à elaboração e partilha de um questionário, única e exclusivamente divulgado através de redes sociais, o qual permaneceu acessível entre as datas de 10/02/2018 e 25/04/2018, obtendo-se um total de 507 questionários respondidos.
Constatou-se que foram poucos os inquiridos que não demonstraram interesse por este serviço (5.7%, n=29) e que os aspetos que os motiva são sobretudo o facto de considerarem que acabariam por gastar mais dinheiro do que atualmente gastam, bem como, a incredulidade de que os custos compensem os benefícios que teriam para a saúde dos seus animais. Em contrapartida, observou-se que as motivações que aparentemente representam maior relevância para o interesse de adesão por parte dos interessados, parecem prender-se mais com a componente médica, de saúde e de prevenção do que com os aspetos monetários.
Sugere-se assim que de uma forma geral existe em Portugal interesse por este serviço e que uma aposta por parte dos CAMVs a nível nacional neste modelo de negócio poderá ser oportuna.
Pet Health Plans represent a deviation from the business model practiced by Veterinary Medical Centers until less than a decade ago. Their effectiveness and success, both from an economic and health point of view, is evident in the foreign market. National level wise, although on a smaller scale, their availability has been gaining ground in recent years. This study strives to evaluate if there’s a general interest on the Portuguese part towards Preventive Healthcare Plans and which factors motivate them to sign up. Therefore, a survey was designed and shared, exclusively through social networks, which was made available between 10/02/2018 and 25/04/2018, amassing a total of 507 responses. Very few of the surveyed showed no interest in this service (5.7%, n=29), their motivations being mainly the belief that they would spend more money than they currently spend and the disbelief that the benefits to their pets health outweigh the costs. On the other hand, the motivations that seem to be more relevant to the interested parties seem to be related with the medical, health and prevention component more so than with monetary aspects. It is therefore suggested that in general there’s an interest in this service in Portugal and that maybe a venture on the part of the Veterinary Medical Centers at a national level in this business model may be timely.
Pet Health Plans represent a deviation from the business model practiced by Veterinary Medical Centers until less than a decade ago. Their effectiveness and success, both from an economic and health point of view, is evident in the foreign market. National level wise, although on a smaller scale, their availability has been gaining ground in recent years. This study strives to evaluate if there’s a general interest on the Portuguese part towards Preventive Healthcare Plans and which factors motivate them to sign up. Therefore, a survey was designed and shared, exclusively through social networks, which was made available between 10/02/2018 and 25/04/2018, amassing a total of 507 responses. Very few of the surveyed showed no interest in this service (5.7%, n=29), their motivations being mainly the belief that they would spend more money than they currently spend and the disbelief that the benefits to their pets health outweigh the costs. On the other hand, the motivations that seem to be more relevant to the interested parties seem to be related with the medical, health and prevention component more so than with monetary aspects. It is therefore suggested that in general there’s an interest in this service in Portugal and that maybe a venture on the part of the Veterinary Medical Centers at a national level in this business model may be timely.
Descrição
Orientação: Daniel Murta
Palavras-chave
MESTRADO INTEGRADO EM MEDICINA VETERINÁRIA, VETERINÁRIA, MEDICINA VETERINÁRIA, SEGUROS DE SAÚDE, ANIMAIS DE COMPANHIA, CENTROS DE ATENDIMENTO MÉDICO-VETERINÁRIOS, VETERINARY MEDICINE, HEALTH INSURANCES, COMPANION ANIMALS, VETERINARY PRACTICE PREMISES