Relatório de estágio em agência de marketing digital : Labelium Portugal
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2024
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À medida que os consumidores são impulsionados pelos avanços tecnológicos a migrarem para os canais digitais, as empresas, por consequência, são obrigadas a adaptar as suas estratégias para se manterem competitivas e irem de encontro com os novos comportamentos e formas de consumir. Por essa razão optei pela participação neste estágio curricular. Por ser o mercado tão incerto e cíclico, moldado por tendências, a expansão do conhecimento de marketing digital e domínio nesta área é fundamental. Isso reflete-se nas organizações que negligenciam o investimento nos canais digitais e, consequentemente, enfrentam desafios e dificuldades para prosperar. Em cumprimento com o regulamento da Universidade Lusófona de Humanidades e Tecnologias, o presente relatório tem como finalidade sintetizar todas as atividades cumpridas em contexto de estágio curricular na agência de marketing digital Labelium Portugal que se deu entre os meses de setembro de 2022 a fevereiro de 2023. É dividido em quatro grandes blocos, sendo o primeiro um enquadramento teórico baseado na revisão de literatura que aborda várias épocas e fases do marketing até à era digital, o segundo a caracterização da entidade acolhedora, o terceiro um enquadramento mais técnico que reflete os trabalhos realizados na agência e o quarto retrata todas as considerações retiradas no desenvolvimento deste projeto. Palavras-Chave: Marketing, Marketing Digital, Redes Sociais
As consumers are driven by technological advances to migrate to digital channels, companies are consequently forced to adapt their strategies to remain competitive and meet the new behaviors and ways of consuming. That is why I chose to participate in this internship. Because the market is so uncertain and cyclical, shaped by trends, the expansion of digital marketing knowledge and mastery in this area is fundamental. This is reflected in organizations that neglect to invest in digital channels and consequently face challenges and difficulties to thrive. In compliance with the regulations by the Lusófona University of Humanities and Technologies, this report aims to synthesize all the activities carried out in the context of curricular internship in the digital marketing agency Labelium Portugal that took place between the months of September 2022 and February 2023. It is divided into four main blocks, being the first a theoretical framework based on the literature review that addresses various eras and phases of marketing until the digital age, the second the characterization of the host entity, the third a more technical framework that reflects the work done in the agency and the fourth portrays all the considerations taken in the development of this project. Keywords: Marketing, Digital Marketing, Social Media
As consumers are driven by technological advances to migrate to digital channels, companies are consequently forced to adapt their strategies to remain competitive and meet the new behaviors and ways of consuming. That is why I chose to participate in this internship. Because the market is so uncertain and cyclical, shaped by trends, the expansion of digital marketing knowledge and mastery in this area is fundamental. This is reflected in organizations that neglect to invest in digital channels and consequently face challenges and difficulties to thrive. In compliance with the regulations by the Lusófona University of Humanities and Technologies, this report aims to synthesize all the activities carried out in the context of curricular internship in the digital marketing agency Labelium Portugal that took place between the months of September 2022 and February 2023. It is divided into four main blocks, being the first a theoretical framework based on the literature review that addresses various eras and phases of marketing until the digital age, the second the characterization of the host entity, the third a more technical framework that reflects the work done in the agency and the fourth portrays all the considerations taken in the development of this project. Keywords: Marketing, Digital Marketing, Social Media
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COMMUNICATION, INTERNSHIP REPORTS, COMMUNICATION STRATEGIES, SOCIAL NETWORKS, DIGITAL MARKETING, MARKETING, MESTRADO EM COMUNICAÇÃO, MARKETING E MEDIA DIGITAIS, COMUNICAÇÃO, RELATÓRIOS DE ESTÁGIO, ESTRATÉGIAS DE COMUNICAÇÃO, REDES SOCIAIS, MARKETING DIGITAL, Mestrado em Comunicação, Marketing e Media Digitais